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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
$24.95 AUD
Category: Business and Finance
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Song of Significance by Seth Godin
$35.00 AUD
Category: Culture and Ideas
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-chang ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
$35.00 AUD
Category: Business and Finance | Reading Level: very good
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more
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